Modern interest in bilberry arose through serendipity after the Second World War. During night bombing missions, British Royal Air Force pilots reportedly experienced an improvement in night vision after eating bilberry jam. In the mid 1960s, reference to these observations eventually led to the first laboratory and later clinical studies on the effects of bilberry fruit extracts on the eyes and vascular system.
Bilberry has been specifically indicated for vision and as a nutrient for the overall health of the eyes. This is due to its high antioxidant content from anthocyanins. The eyes need long-term antioxidant protection to limit the damage caused by exposure to sunlight (UVs) everyday. Anthocyanins are a flavonoid that has a specific affinity for the eyes, especially the retina.
Each dose of Bil-Max® captures the active benefits of bilberry in a highly concentrated form, then delivers these benefits with unparalleled efficiency. The concentrated actives infused into the Bio-Shield carrier help carry the product through the stomach acids without deterioration, and to the lower GI tract where they are released and absorbed by the body via extended release action.
To learn more about Bil-Max®, click to see the attached White Paper below:
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